The Art of Storytelling in Video Production

Posted by Liza Heiskell

Dec 8, 2021 3:33:46 PM

The rise of video production in marketing comes as no surprise.  

And while video production technology and other ways to market a product have advanced, so has the mind of the consumer. Today’s consumer doesn’t want to just be told why they should buy a product or service - they want more. They want something new. And what is new in video marketing, is in fact one of the oldest forms of communication on earth: Storytelling.

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4 Things to Consider When Using Storytelling in Marketing

Posted by Dylan Sheldon

Oct 2, 2018 11:37:47 AM

Not convinced storytelling is a good approach for marketing your business? Check out this excerpt from Donald Miller’s Story Brand:

“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.”

In today’s market, you are either telling a story that draws your customer in, or you are adding to the confusion. So how do you tell an effective story in your marketing efforts? Here are four tips to get you started.

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The Importance of Creativity in Today's World of Storytelling

Posted by InnerAction Media

Oct 2, 2015 1:27:18 PM

Are you living up to your creative potential? Do you have your imagination on a leash? Creativity is more important now than ever, and is only going to get more valuable as time goes on and technology grows. It’s the way of living that embraces originality and makes connections in your own unique way.

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How to Use Video Marketing for Healthcare

Posted by Megan Fox

Nov 25, 2014 10:49:00 AM

InnerAction Media recently created an integrated inbound marketing campaign for the Zelda Stein Weiss Cancer Center, which is part of Mon General Hospital in Morgantown, W.Va.  The robust campaign utilizes traditional media including TV, radio, newspaper and billboards.  The call-to-action in all of the creative is to visit the new ZSWCC website. 

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