In today’s seemingly digital-first marketing world, you may be wondering - is there still a need for a traditional media strategy?

The short answer is YES!

I often tell people that “marketing” is all about talking to the right people, at the right time, with the right message. So, in developing the message part of the equation, it’s essential that companies and brands simplify and clarify their marketing messages so their customers will listen and respond.  

But how do you get the right message to the right people? 

That’s the tricky part. 

Working within a niche healthcare space, such as orthopedics, is challenging due to a thin market of consumers needing orthopedic services. Since 2013, InnerAction Media (IAM) has worked with Mountainstate Orthopedic Associates (MOA), an orthopedic company located in Morgantown and Bridgeport, WV. We have the opportunity to develop and further promote its marketing strategy. Throughout the years, our team has evolved MOA’s marketing tactics to reflect the relevancy of their patients and locations. Continue below to read more for a brief case study on these marketing tactics.  

Have you performed a content audit on your website lately?

If not, you may want to invest the time to do so and continue to perform one annually.

Auditing your content is a good way to boost SEO and to better your content marketing efforts.

A content audit may be time consuming up front, but you’ll be able to determine:

• Topics your audience prefers
• Boost engagement in the future
• Increase your SEO ranking and website visit metrics

Keep reading to learn how to conduct a content audit.

In a recent audience report by Nielsen, it was revealed that on average, an adult in the United States spends more than 11 hours a day connected to linear ( TV and radio) and digital media with six of those hours on video consumption alone. Wow.

How does or should those numbers affect your marketing strategy? Does that mean you should increase your video production budget? Should you be utilizing TV commercials or radio?

The Nielsen report goes more in-depth with these numbers from platform breakdowns to demographic reports.

Read this blog in full, and get some tips on what your next step should be.

Facebook, Twitter, Instagram, Pinterest, YouTube, SnapChat, Vimeo, LinkedIn, Quora--we could keep going with a list of social media platforms that our clients are either on, have been on or have contemplated being on.

It’s a small list in a much longer, more complex list of social media sites that are being thrown at business owners and even us, marketers.

So, how do you determine which social media platforms are best for your business?

Read on to learn more about why you should have a presence, which platforms will give you what and how to determine which platform you should consider.