It’s hard to believe we are already a month into 2021. Content took a shift in 2020 - a lot of it having to do with the world-wide pandemic, working from home, shifting to digital learning and remote meetings. But, is the shift in content here to stay? 

If you are a business owner, you might be wondering if blogging is a necessity for your company. Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility. Blogging is used to generate growth and is a marketing channel like social media, direct marketing and email marketing.

When thinking about starting a podcast, it can seem overwhelming to anyone. There are many small steps you need to take to produce a podcast. Here are three tools that we think could help you create your own successful weekly podcast as we do here at InnerAction Media.

One of the essential roles of running a successful business is creating versatile, usable content or knowledge for your customers and potential leads. It doesn’t have to be much, but content pieces such as blogs, tips on social media and even self-produced smartphone videos are all valuable pieces of content that can serve your audience. 

Is it at all possible to be thankful amid the crisis and adversity we’ve all faced in 2020? Human nature screams, “No!” However, God gently whispers, “Yes.”