Have you performed a content audit on your website lately?

If not, you may want to invest the time to do so and continue to perform one annually.

Auditing your content is a good way to boost SEO and to better your content marketing efforts.

A content audit may be time consuming up front, but you’ll be able to determine:

• Topics your audience prefers
• Boost engagement in the future
• Increase your SEO ranking and website visit metrics

Keep reading to learn how to conduct a content audit.

In a recent audience report by Nielsen, it was revealed that on average, an adult in the United States spends more than 11 hours a day connected to linear ( TV and radio) and digital media with six of those hours on video consumption alone. Wow.

How does or should those numbers affect your marketing strategy? Does that mean you should increase your video production budget? Should you be utilizing TV commercials or radio?

The Nielsen report goes more in-depth with these numbers from platform breakdowns to demographic reports.

Read this blog in full, and get some tips on what your next step should be.

Facebook, Twitter, Instagram, Pinterest, YouTube, SnapChat, Vimeo, LinkedIn, Quora--we could keep going with a list of social media platforms that our clients are either on, have been on or have contemplated being on.

It’s a small list in a much longer, more complex list of social media sites that are being thrown at business owners and even us, marketers.

So, how do you determine which social media platforms are best for your business?

Read on to learn more about why you should have a presence, which platforms will give you what and how to determine which platform you should consider.

SEO is always changing again and again. You think you get it, then BAM!...the Google algorithm changes.

Knowing the best strategy to optimize your website pages and blogs can be challenging. Learn the best practices when it comes to building searchable content for your website.

With everything being on the Internet, it’s easy to see why everyone would want to stay away from a more traditional marketing strategy such as print; however, I recently participated in the West Virginia University (WVU) CreateAthon where my team developed a mostly print campaign for a local non profit organization.

Read on to learn why.