In today’s seemingly digital-first marketing world, you may be wondering - is there still a need for a traditional media strategy?
The short answer is YES!
I often tell people that “marketing” is all about talking to the right people, at the right time, with the right message. So, in developing the message part of the equation, it’s essential that companies and brands simplify and clarify their marketing messages so their customers will listen and respond.
But how do you get the right message to the right people?
That’s the tricky part.