Google Algorithm, Keywords and Search Engine Optimization

Posted by InnerAction Media

Mar 8, 2018 2:21:25 PM

We get a lot of questions about keywords. Questions including if keywords are still relevant, why did Hubspot get rid of the keyword function tab and many more.

We’re here to answer these questions and to explain a few things.

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Why Developing a Marketing Strategy for a Non-Profit is Important 

Posted by InnerAction Media

Mar 2, 2018 11:22:28 AM

Developing a marketing strategy for a non-profit organization varies greatly from the standard business marketing plan.  

Creating and maintaining a plan may seem daunting, but never fear, we’re here to help develop an effective strategy for non-profit organizations.

When marketing, it’s crucial that you be true to yourself. Define your mission, and do not lose sight of it. Be honest, and make realistic promises that you can and will deliver on. This will help you gain an advantage over those who aren’t true and use marketing for the sole purpose of sales, regardless of the information they’re providing.

Get the most out of your non-profit marketing efforts by developing a well thought out, organized and strategic marketing plan.

Read on to learn some key steps to help get you started!

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Why Compliance in Marketing is Important

Posted by Jayne Harris

Jul 25, 2017 9:20:20 AM

Business owners, brand managers, marketing directors and creatives — this one’s for you. When was the last time the word compliance was heard in your office? Probably not recently…if ever.

We often get so caught up in the creative aspects of our marketing and advertising jobs that we fail to consider the legal implications of the claims, disclosures and transparency of our copy. Marketing compliance is a big deal — it protects consumers from being tricked, misled or lied to by a business. Compliance laws also limit the information that companies can ask consumers for, regulate communications between consumers and businesses and protect consumer privacy.

In this blog, we assess the best practices for compliance in marketing, share how your marketing team can follow compliance guidelines and how you can avoid compliance issues.

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Maslow’s Hierarchy of Needs & Marketing

Posted by InnerAction Media

Oct 12, 2016 9:00:00 AM

Maslow’s Hierarchy of Needs & Marketing: Using psychology to succeed in advertising, marketing and sales.

There is a huge psychological component to marketing, advertising and sales. In fact, I’d argue that the majority of what we do is psychology-based. After all, what is marketing other than trying to motivate a person to make a decision to do something you want them to do?

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4 Marketing Lessons My Dog Can Teach You

Posted by InnerAction Media

Jul 13, 2016 11:47:05 AM

AUTHOR’S NOTE: So let me first say that the title of this article isn’t meant to be condescending or demeaning in any way. My dog is an exceptional marketer. Just check out his Facebook page.

Aside from being my best friend and sometimes roommate, Caboose Arbogast is the chief security officer here at InnerAction Media, and he does a great job. He is dedicated, vigilant and an excellent judge of character. But he’s more than that; he’s a great resource to bounce marketing ideas off of.

Caboose has had some poignant insights over the past few months about how marketing to people is a lot like working with dogs, and I’d like to share a few of them with you here. Ready? Here we go!

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