How to Create a Digital Marketing Team to Develop Your Strategy

Posted by Jennifer Livingston

May 1, 2018 10:00:00 AM

Marketing is the lifeblood of any business. It is crucial that you have the right marketing team and strategy to compete in the business world of today. Without it, you won't reach or convert your ideal customers. So how do you assemble your all-star dream team of marketers?

It starts with knowing what you want.

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Why Developing a Marketing Strategy for a Non-Profit is Important 

Posted by Austin Jones

Mar 2, 2018 11:22:28 AM

Developing a marketing strategy for a non-profit organization varies greatly from the standard business marketing plan.  

Creating and maintaining a plan may seem daunting, but never fear, we’re here to help develop an effective strategy for non-profit organizations.

When marketing, it’s crucial that you be true to yourself. Define your mission, and do not lose sight of it. Be honest, and make realistic promises that you can and will deliver on. This will help you gain an advantage over those who aren’t true and use marketing for the sole purpose of sales, regardless of the information they’re providing.

Get the most out of your non-profit marketing efforts by developing a well thought out, organized and strategic marketing plan.

Read on to learn some key steps to help get you started!

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Create a Marketing Strategy to Better Connect with Your Consumers

Posted by Jennifer Livingston

Nov 21, 2017 12:52:29 PM

When it comes to building a profitable business, you've got to make sure that you have a strong marketing strategy. There's a saying that "if you build it, they will come." Unfortunately, many small business owners maintain this mindset. In 2017, this simply isn't the case. In order to become successful, you've got to be extremely aggressive and intentional with the creation of a strong marketing strategy.

Within the marketing community, there's a popular buzzword called omnichannel marketing. Even if you've never heard of it, this is the strategy you'll want to adopt. This marketing strategy basically focuses on making sure that you cover multiple marketing platforms at the same time in a seamless manner. If customers want to engage and buy, their experience should be just as awesome through your website as it would be in person.

If you're unsure where to start and what channels to pursue with your consumers, start with these three and build from there.

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Why Blogging is Essential for SEO: How to Blog Well

Posted by Megan Fox

Nov 7, 2017 4:00:44 PM

If there’s one thing your small business needs, it’s a blog.

Understanding how to blog is relatively easy. The problem is sticking to it.

Why is blogging essential to your small business? How does blogging help SEO?

If you are in a competitive market, need more business or just want to crush your competitor down the street, you need an awesome blog.

WHY BLOGGING IS ESSENTIAL FOR SEO

Blogging can and will increase your standings in search engines. A good blog can be the difference between a number one ranking and a page two rating. Which one do you want?

Read on to learn more on how blogging effects SEO and seven ways you can ensure you get all your competitor’s business.

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What is Blogging? 6 Rules to Create an Effective Business Blog

Posted by InnerAction Media

Sep 26, 2017 9:40:43 AM

What is blogging? A blog is an ongoing series of articles and posts located online. Blogs started out as a way for people to share personal stories and interests and journal about events in their lives, but they quickly evolved into a way for organizations to connect with potential customers through the sharing of information.

Now, blogging is at the heart of any content marketing strategy used by businesses or organizations who value their online presence. Google and other search engines give better ranks for original content that is Relevant (covers the topic the searcher is looking for), Reliable (has been seen and vetted by many readers) and Recent (is not outdated information), and a good blog post covers all three of these requirements!

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