InnerAction Media (IAM) began working with West Virginia Junior College in the beginning of May, 2020 - approximately two months into the COVID-19 Pandemic.  

West Virginia Junior College (WVJC) and its affiliate schools, Ohio Valley Technical College (OVTC) and United Career Institute (UCI) are all known for their small classroom sizes, with a hands-on approach and their personal attention towards students. 

Over the past year, InnerAction Media (IAM) has had multiple clients request videos for online instruction.  

Why is this beneficial?

Before COVID-19, InnerAction Media (IAM) had produced several recruitment videos. At that time, it was typically the jobseeker that was in the driver’s seat. With so many potential candidates out there, it is even more important to attract qualified candidates that will also fit in with the company’s culture.

Video is a great way to help make this happen, which makes a recruitment marketing video even more essential post-COVID-19. And at IAM, we have developed a process for our recruitment films that have proven successful.  

Recently, I participated in IAM’s new weekly webinar series, Webinar Wednesdays. I shared my experience with video and recruitment marketing. 

They say in the film world that you are only as good as your next script, and Hollywood A-list directors and actors tend to know a thing or two about screenwriting. You may be surprised to learn that many of their thoughts and ideas on scripting transcend seamlessly into the world of corporate marketing videos.  

Let’s take a look. 

Whether you are buying a car, booking a flight, or hiring a video production team, one of the first questions you should ask is - how much will this cost? When it comes to a video production budget, there are many factors to consider. Your video production, like all marketing, should be return-on-investment (ROI)-driven. The good news is that there are several ways to make sure you get your money’s worth.