Before COVID-19, InnerAction Media (IAM) had produced several recruitment videos. At that time, it was typically the jobseeker that was in the driver’s seat. With so many potential candidates out there, it is even more important to attract qualified candidates that will also fit in with the company’s culture.
Video is a great way to help make this happen, which makes a recruitment marketing video even more essential post-COVID-19. And at IAM, we have developed a process for our recruitment films that have proven successful.
Recently, I participated in IAM’s new weekly webinar series, Webinar Wednesdays. I shared my experience with video and recruitment marketing.