Now more than ever, I love commercials – in particular, commercials that tell a story. I’m that person that puts down their phone to watch the commercial in between the big game or TV show. Telling a really good story in 30 to 60 seconds is an art, and I admire the creatives who do it so well.
As a video producer of TV commercials and web videos, I find inspiration in those commercials that I love. I think about what has touched me, what has made me laugh, cry or inspired me and try to incorporate those elements into our commercial and video productions at InnerAction Media.
In the last few years, we have seen some really great TV and Internet advertising campaigns, and I wanted to highlight a few of my favorites and what I believe makes them effective:
- Subaru "Life Story on the Line"
- HP "Little Moments"
- Extra Gum "The Story of Sarah and Juan"