Top Five Interviewing Tips

Posted by Megan Hudock

Feb 16, 2022 3:51:41 PM

In the world of video production, an important element is helping individuals to tell their stories on camera.  

Filmed interviews are used to convey information and experiences directly to the camera. 

There are a few tips that stand out in my mind from my experience in interviewing a wide array of people through the years. 

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Take Direction From Hollywood When Scripting Your Marketing Videos

Posted by Liza Heiskell

Mar 13, 2020 3:37:44 PM

They say in the film world that you are only as good as your next script, and Hollywood A-list directors and actors tend to know a thing or two about screenwriting. You may be surprised to learn that many of their thoughts and ideas on scripting transcend seamlessly into the world of corporate marketing videos.  

Let’s take a look. 

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TV Commercial Production: Finding Captivating Stories in the Mundane

Posted by Liza Heiskell

Nov 20, 2018 3:38:57 PM

Now more than ever, I love commercials – in particular, commercials that tell a story.  I’m that person that puts down their phone to watch the commercial in between the big game or TV show.  Telling a really good story in 30 to 60 seconds is an art, and I admire the creatives who do it so well.

As a video producer of TV commercials and web videos, I find inspiration in those commercials that I love. I think about what has touched me, what has made me laugh, cry or inspired me and try to incorporate those elements into our commercial and video productions at InnerAction Media.

In the last few years, we have seen some really great TV and Internet advertising campaigns, and I wanted to highlight a few of my favorites and what I believe makes them effective:

  • Subaru "Life Story on the Line"
  • HP "Little Moments"
  • Extra Gum "The Story of Sarah and Juan"
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Should TV Commercial Production be Part of a Video Marketing Strategy

Posted by Liza Heiskell

Jul 3, 2018 3:00:03 PM

TV advertising should be considered an integral part of an overall video marketing strategy. With hundreds of TV channels now available, TV advertising is ubiquitous. 

However, TV commercials are, by design, short and sweet. Employing a TV commercial as part of a larger video marketing strategy will exponentially increase the distribution of your message about your product or service.

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Take Direction From Hollywood When Scripting Marketing Videos

Posted by Liza Heiskell

Apr 10, 2018 10:26:29 AM

They say in the film world that you are only as good as your next script, and Hollywood A-list directors tend to know a thing or two about screenwriting. You may be surprised to learn that many of their thoughts and ideas on scripting transcend seamlessly into the world of corporate video production.

Seriously, just read the quotes.

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