In the world of video production, an important element is helping individuals to tell their stories on camera.  

Filmed interviews are used to convey information and experiences directly to the camera. 

There are a few tips that stand out in my mind from my experience in interviewing a wide array of people through the years. 

InnerAction Media (IAM) began working with West Virginia Junior College in the beginning of May, 2020 - approximately two months into the COVID-19 Pandemic.  

West Virginia Junior College (WVJC) and its affiliate schools, Ohio Valley Technical College (OVTC) and United Career Institute (UCI) are all known for their small classroom sizes, with a hands-on approach and their personal attention towards students. 

Over the past year, InnerAction Media (IAM) has had multiple clients request videos for online instruction.  

Why is this beneficial?

Before COVID-19, InnerAction Media (IAM) had produced several recruitment videos. At that time, it was typically the jobseeker that was in the driver’s seat. With so many potential candidates out there, it is even more important to attract qualified candidates that will also fit in with the company’s culture.

Video is a great way to help make this happen, which makes a recruitment marketing video even more essential post-COVID-19. And at IAM, we have developed a process for our recruitment films that have proven successful.  

Recently, I participated in IAM’s new weekly webinar series, Webinar Wednesdays. I shared my experience with video and recruitment marketing. 

They say in the film world that you are only as good as your next script, and Hollywood A-list directors and actors tend to know a thing or two about screenwriting. You may be surprised to learn that many of their thoughts and ideas on scripting transcend seamlessly into the world of corporate marketing videos.  

Let’s take a look.