Tips for a Great Time Lapse Video For Your Business

Posted by Dylan Sheldon

Apr 3, 2018 3:52:13 PM

The time lapse is a perfect medium to showcase beauty and action. Like many forms of video, the time lapse uses captivating imagery and movement to compel viewers. Unlike many forms of video, the time lapse offers a unique perspective that is unfamiliar yet appealing to viewers.

When you think of a traditional time lapse, fast paced images of skyscraper construction, starlit desert night skies and tree-engulfed rambling brooks come to mind. It is easy for us to recall the most beautiful natural or man made scenes when we think of the time lapse.

Continue on to learn more about time lapse and how it can work for your business. 

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Six Common Misconceptions of Video Production

Posted by Liza Heiskell

Mar 7, 2018 10:31:57 AM

No one can dispute that video plays a significant and growing role in marketing today. The digital revolution has opened the door to video across all mediums; it is certainly not limited to television anymore. Despite this growing trend, the video production process is often times misunderstood.

To better understand what goes into and what goes on behind the scenes of a typical marketing video, I have listed below a few of the common misconceptions of video production that I have encountered in my years as a TV/Video Producer.

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Advantages to Video Marketing in Real Estate

Posted by Liza Heiskell

Jan 11, 2018 12:26:56 PM

There are so many reasons why you should consider using video in your real estate business. Other than all of the eye popping statistics about how much video people are watching online per day, I can offer you this information from some research and my own personal experience.

Read on to learn more.

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Small vs Large Video Production Company: What are the Differences?

Posted by Liza Heiskell

Dec 7, 2017 10:35:48 AM

Working in TV and video production is a great gig if you are fortunate enough to find it. I have been lucky enough to work as a video/TV producer for both large and small video production companies, in addition to running my own video production business for more than 15 years.

Recently, I was hired as a video producer at InnerAction Media, a digital marketing firm based in Morgantown, WV. And, although video production is just a portion of InnerAction’s business - it is becoming a much larger area of business. With more and more people realizing the response and results that come with a great video, the number of people looking to incorporate videos into their overall marketing campaigns has grown significantly over the last couple of years.  

Beyond creative, there are lots of logistics that go into even the shortest of productions. You might have a great concept in mind, but in most cases, you’ll need the expertise of a video producer to help bring those concepts to life. iPhone videos don't cut it on a commercial level, except for Apple (and its billions in resources). Depending on what you are looking for, there are benefits and drawbacks to working with large and small production companies and companies that provide more than just video production.

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Using Drones in Video Production

Posted by InnerAction Media

Dec 5, 2017 1:52:30 PM

The ways of achieving high quality photos and videos are becoming a thing of the past. Over the last year or so, the buzz has been all about drones--and for good reason. Used for a multitude of reasons, drones are becoming the wave of the future, and if you don’t get on board now, you may just get left behind.

Read on for 5 pros of utilizing drone footage for your West Virginia business.

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