Why is B-Roll Important to Video Production?

Posted by Mackenzie Randall

Apr 27, 2022 7:41:51 PM

Picture this: You’re interviewing Mr. Bean about his coffee roasting company and he begins to wax poetic about the process of harvesting and roasting coffee beans. While his description is helpful enough, the imagery just isn’t sinking into your imagination.

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How To Make A Storyboard For Your Video

Posted by Gabe Ofca

Mar 23, 2022 5:01:04 PM

Making good videos is hard. Out of the billions of marketing videos produced, only a fraction ever convey the right message. It doesn’t have to be that way. Careful planning will help you increase your chances of producing a great video.

When you think of planning, the default is to think of the script. Many people miss the storyboard. 

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Top Five Interviewing Tips

Posted by Megan Hudock

Feb 16, 2022 3:51:41 PM

In the world of video production, an important element is helping individuals to tell their stories on camera.  

Filmed interviews are used to convey information and experiences directly to the camera. 

There are a few tips that stand out in my mind from my experience in interviewing a wide array of people through the years. 

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Making Your Video Productions Great

Posted by Gabe Ofca

Jan 28, 2022 12:43:02 PM

What makes a great video? Well, a great production right?! Yes, that’s a big part of it, however, lots of things go into making a video great. A great video usually starts with intentional pre-production or planning. Then, a clear and focused production based on the planning that came before. Finally, a series of decision-making through cutting up and rearranging, or editing the content that was captured into the final video. This is called post-production. I know, it sounds like a lot, and it can be, but whether your video’s message is simple or complex, learning and applying the steps necessary to make a great video will guarantee an impact on your audience.

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IAM Video Production Team Gives Two Ways to Create a Standout Video Ad in 2022

Posted by Mackenzie Randall

Jan 12, 2022 1:21:36 PM

Gone are the days where our only exposure to video advertisements is through television. 

I think most would agree that we now live in a time where it is perfectly normal for people to encounter at least one video ad on their mobile device every single day. 

This massive shift is largely due to the ever-growing amount of people using social media across the world.

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