All website developers have their process when taking on a new client. We, at InnerAction Media (IAM), are no different. At IAM, we take pride in our process and feel it makes the process smoother while also allowing us to focus on details that, without it, could be lost along the way.

There is no denying that the healthcare industry has grown exponentially over the last ten years. As the industry grows, so too does the competition for patients. A website plays a vital role in both informing potential patients while also convincing them your practice can provide the best solution for their problem - both in quality and affordability. When building a website for a business, there are similarities in strategy and design; however, healthcare websites can pose different challenges but also offer opportunities as well.

At Inneraction Media, we take into account many factors while building a website. Here are the primary considerations when planning a healthcare website.

Building a website and keeping it customer friendly is one of the most important assets you will create for your small business. It is a way to show your customers who you are, what you can do for them and how they can obtain your product or service.

Read on to learn more about how web development is essential to your small business. 

As a small business owner, you know having a strong web presence is essential to the growth of your business. You need a functional and attractive website for potential customers to learn more about your products and/or services. Social media presence is essential to engage existing customers or clients.

There’s plenty of DIY website options — you could learn HTML and CSS and create your own website. Or you could use a website builder like WordPress to construct your website. These methods may be more cost effective, but the learning curve and investment of your time may mean that hiring a professional is a better option.

Web professionals typically work in one of two ways: as a freelancer or with a website design firm/agency. The investment will vary between the two, but if you’re busy managing the day-to-day aspects of your business, it may be worth saving your valuable time.

Read on to learn more about the pros and cons of building your own website versus hiring a professional. We’ve laid it all out below to help you make the best decision for your business.