How do you find a website that has the information, product or service you are looking for? Well, just like everyone else, you use a search engine like Google. Over half of all consumers use Google search to find a business. Search results on Google result in direct sales or in-store purchases around 80 percent of the time. For this reason, it is imperative to optimize your website for search engines.
The tricky thing about SEO (Search Engine Optimization) is that it is an ever-changing landscape that is constantly growing and expanding, shrinking and condensing all at the same time. In other words, SEO isn’t something you just set and forget.
The following five steps will help you keep your SEO on its game and help potential customers find your business.