How to Take Ownership of Your Domain

Posted by Eric Tomlinson

Apr 21, 2022 3:49:05 PM

Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually owns their domain name.

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The Four Necessities of Building a Website

Posted by Eric Tomlinson

Jan 29, 2020 10:35:07 AM

A website is an inevitability that every business must face. When building a website, you may not know where the first place to start is. That is why our team has outlined the four necessities for building a website below!

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The Top 5 Benefits of Building Your Website on the HubSpot CMS

Posted by Jenna Britton

Jul 31, 2018 2:03:34 PM

Your website is so important in today’s digital-first era. Today’s buyer is going to check out your company’s online presence. They want to educate themselves on your products/solutions through your content, blogs, eBooks and videos.

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What are Topic Clusters? New Website Architecture

Posted by Megan Fox

Jul 19, 2018 12:11:46 PM

Keywords. Those are what you previously based your web pages around. Long tail, descriptive keywords that summed up what you wanted users to find you by when using Google.

Today, that has changed. Keywords are still important, but they are evolving to adapt to ever changing search engines.

SEO is now switching to a topic cluster model. A single “pillar” page acts as the main hub of content for an overarching topic. Then, many content pages that are related to that same topic link back to the pillar page and to each other.

This linking action signals to search engines that the pillar page is an authority on the topic. Over time, the page may rank higher. The topic cluster model is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.

Keep reading to learn more about topics clusters.

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Google Algorithm, Keywords and Search Engine Optimization

Posted by InnerAction Media

Mar 8, 2018 2:21:25 PM

We get a lot of questions about keywords. Questions including if keywords are still relevant, why did Hubspot get rid of the keyword function tab and many more.

We’re here to answer these questions and to explain a few things.

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