How do you find a website that has the information, product or service you are looking for? Well, just like everyone else, you use a search engine like Google. Over half of all consumers use Google search to find a business. Search results on Google result in direct sales or in-store purchases around 80 percent of the time. For this reason, it is imperative to optimize your website for search engines.

The tricky thing about SEO (Search Engine Optimization) is that it is an ever-changing landscape that is constantly growing and expanding, shrinking and condensing all at the same time. In other words, SEO isn’t something you just set and forget.

The following five steps will help you keep your SEO on its game and help potential customers find your business.

If you are looking to sell a product or service online (and let’s be honest, why else would you have your business online if not to get customers or clients), testimonials can be a powerful tool. Using testimonials – be it text, audio or video, is a great way to promote what you do and how well you do it without having to say it yourself or sound boastful (even though you may want to or deserve to).

Every business should be utilizing testimonials on their website. What better way to promote your expertise, quality, and experience than to have your customers say it for you. It’s a great way to highlight your business without bragging about it. 

As organizations consider extending their remote working capabilities, even after social distancing guidelines subside, one resource to strongly consider is a learning management system (LMS).

Websites are not a sow-it-and-forget-it type of plant. A website, like a garden, if you’ll permit me to continue the green thumb analogy, needs tending. You need to control weeds, eliminate bugs and refresh the soil every few years. Just like ignoring your garden can lead to rot, disease and non-performing growth, failure to maintain your website can lead to an outdated aesthetic, security issues and sub-par performance. Here are four tips to help you fight the blight of your website.

Your website is built and launched, and you’re ready to take on the world. There are several things you can do after your website is built that will help you develop your business, gain an audience for your site and become top-of-mind for potential customers.

So, after you build your website, what should you do next?