Your website is so important in today’s digital-first era. Today’s buyer is going to check out your company’s online presence. They want to educate themselves on your products/solutions through your content, blogs, eBooks and videos.

Keywords. Those are what you previously based your web pages around. Long tail, descriptive keywords that summed up what you wanted users to find you by when using Google.

Today, that has changed. Keywords are still important, but they are evolving to adapt to ever changing search engines.

SEO is now switching to a topic cluster model. A single “pillar” page acts as the main hub of content for an overarching topic. Then, many content pages that are related to that same topic link back to the pillar page and to each other.

This linking action signals to search engines that the pillar page is an authority on the topic. Over time, the page may rank higher. The topic cluster model is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.

Keep reading to learn more about topics clusters.

The Definitive Checklist

The thought of building a new website can be overwhelming for you. Where do I begin? What do I need?

Quit putting off building your new website or refreshing your current site. Your website is the foundation of existence on the internet. You own it, whereas you don’t own the content you post on Facebook.

It is almost impossible to thrive in the market without a web presence.

We have put together guidelines for you. These are items you will need to gather before diving into the web design process.

Building a website and keeping it customer friendly is one of the most important assets you will create for your small business. It is a way to show your customers who you are, what you can do for them and how they can obtain your product or service.

Read on to learn more about how web development is essential to your small business. 

When you are searching for a product or service online, what makes you pull the trigger and buy?

What makes you leave one website and go to another?

What is it that makes you check out more than one page on a website?

Chances are, there were quality images or videos that grabbed your attention, but it was the words on the page that made you opt in.

Word is still the King today. Imagine going to a website that looked nice, but there weren’t any words on the screen — just a big Call to Action (CTA) that read, “Buy Here.” Would you click? Probably not.

But how do you know what to say to make your potential customers buy?

Read on to learn six tips for writing website copy that will engage your customers, have them listen and most importantly, respond.