There is no denying that the healthcare industry has grown exponentially over the last ten years. As the industry grows, so too does the competition for patients. A website plays a vital role in both informing potential patients while also convincing them your practice can provide the best solution for their problem - both in quality and affordability. When building a website for a business, there are similarities in strategy and design; however, healthcare websites can pose different challenges but also offer opportunities as well.

At Inneraction Media, we take into account many factors while building a website. Here are the primary considerations when planning a healthcare website.

Your website is so important in today’s digital-first era. Today’s buyer is going to check out your company’s online presence. They want to educate themselves on your products/solutions through your content, blogs, eBooks and videos.

Keywords. Those are what you previously based your web pages around. Long tail, descriptive keywords that summed up what you wanted users to find you by when using Google.

Today, that has changed. Keywords are still important, but they are evolving to adapt to ever changing search engines.

SEO is now switching to a topic cluster model. A single “pillar” page acts as the main hub of content for an overarching topic. Then, many content pages that are related to that same topic link back to the pillar page and to each other.

This linking action signals to search engines that the pillar page is an authority on the topic. Over time, the page may rank higher. The topic cluster model is a way of organizing a site’s content pages using a cleaner and more deliberate site architecture.

Keep reading to learn more about topics clusters.

The Definitive Checklist

The thought of building a new website can be overwhelming for you. Where do I begin? What do I need?

Quit putting off building your new website or refreshing your current site. Your website is the foundation of existence on the internet. You own it, whereas you don’t own the content you post on Facebook.

It is almost impossible to thrive in the market without a web presence.

We have put together guidelines for you. These are items you will need to gather before diving into the web design process.

Building a website and keeping it customer friendly is one of the most important assets you will create for your small business. It is a way to show your customers who you are, what you can do for them and how they can obtain your product or service.

Read on to learn more about how web development is essential to your small business.