Video Marketing Mistakes That Can Be Avoided

Posted by David Martinelli

Jul 24, 2018 4:10:13 PM

Video production is a powerful tool in the marketing industry because it allows you to present information to consumers in a unique and digestible way.

However, video marketing has a lot of moving parts, and with all these moving parts, mistakes are bound to happen. Sometimes mistakes are clearly our fault, but a lot of times, they occur due to technical difficulties or other circumstances.

Read on to learn about mistakes you might be making in video marketing and how you can avoid future mistakes.

Common Video Marketing Mistakes 

There are a lot of aspects to video marketing that are extremely detailed as there are three phases of a video shoot: pre-production, shooting day and post production.


Pre-Production and Shoot Mistakes

Mistakes can happen from the very beginning of the video marketing process. Before a shoot, there are a lot of things to get done, including concept development, scripting and location scouting.

With all these things going on, it becomes very easy to overlook something that can affect the entire shoot and how it turns out.

Pre-production mistakes may include forgetting to nail down a location, overlooking an area of the script, forgetting to get permission for filming at a certain location or filming a certain person.

These mistakes are usually the easiest to fix and overcome due to them occurring pre-shoot so there is time to fix them.


Shooting Day Mistakes

The day of a shoot can be hectic, and there are a lot of things to keep track of including memory cards, equipment, scripts and much more. Technical difficulties are the most common in this area.

Mid-shoot mistakes that might happen include forgetting memory cards, not bringing a piece of equipment that’s needed, creating a glare with lighting, framing the scene in an unflattering way, not getting good audio levels, getting shaky shots and even forgetting to press record.

If not caught while still on the shoot, these mistakes can become some of the hardest to fix.


Post-Production and Shoot Mistakes  

After a shoot, there is a lot of pressure to create a great video by your deadline. This pressure can lead to mistakes in editing. With all the aspects of editing like mastering audio, creating graphics and creating sound bites, mistakes are nearly inevitable.

Common post-production mistakes include forgetting to master the audio, making bad cuts for sound bites, putting in old or low-resolution logos or photos and forgetting to remove watermarks in music or other areas.

Most of the time this is where a lot of mistakes occur, but they can be easily fixed if caught early enough.

Methods to Prevent Mistakes 

Although mistakes will usually happen within video marketing, there are ways to minimize the potential for mistakes. Here are some tips to help reduce the possibility of mistakes in your video marketing:



This is probably the best way to catch mistakes before they even happen. Organization is useful for preventing pre-production, mid-production and post-production mistakes.

video marketing checklist

If you make sure you develop a checklist and provide reminders for what needs to get done before the shoot, then pre-shoot mistakes will disappear. A simple checklist could be:

  • Track all equipment so everything can be charged
  • List out all equipment that needs to be taken
  • Organize all equipment by what will be used first



Post-production organization will help make sure you have everything. When logging footage and audio, create folders for the project to hold graphics, audio, film, photos, logos, premiere files, music, scripts and finals. When editing the footage within Adobe Premiere, create bins and color code everything so nothing goes unnoticed and is forgotten. In an area where mistakes are nearly inevitable, these are some very good tools to keep track of it all.



Backup everything! When mistakes happen, and they will, the best way to cover all your bases so you can easily fix them is to backup everything.



Backing up content in pre-production looks a little different than it does in mid and post production. In pre-production, you want to backup the script to make sure you keep track of edits made, and if lost, then you have multiple backups. It is also a good idea to prepare folders for the project and ensure there is space for the upcoming project.



On the day of the shoot, backups is not so much backing up anything but making sure you have backup memory cards for both audio and video, as well as any necessary equipment.

Constantly film and record backups. Make sure as you film and record audio, you obtain multiple shots and recordings of what you need even if you think you got the perfect one. This will help prevent shaky shots and messed up audio levels from being an overwhelming problem.

All of this is done so you have multiple shots and recordings to choose from, so you don’t limit yourself, especially if what you thought to be the perfect shot or recording turns out to have a mistake.



In post-production, make sure to backup all the footage and audio on multiple sources so nothing is lost and you have multiple copies. As you work, make sure to save and save always because although there are autosave features, manually saving is the only way you can be sure that the latest work you’ve done is saved. Create multiple backups of all your work.


Double Check and Triple Check

You can backup and organize everything, but you will never be able to really minimize mistakes unless you double and triple check your work so that you don’t overlook or forget anything.

Take time to read through the script multiple times and have others read through it to catch grammatical or any other errors. Double check before the shoot and confirm that anyone who will be on camera is still available for the date and time decided and make sure the location is still confirmed as well.

Double and triple check:

  • All the equipment is present as you prepare for the shoot.
  • Batteries are charging for cameras and other equipment.
  • The lighting and framing of the shot are pleasing and done correctly.
  • Camera settings because you might find you accidentally changed a camera setting you didn't intend to change.
  • Audio levels because someone’s tone might change as they talk therefore you need to be prepared so the audio isn’t messed up.
  • You are recording for audio and video, so you don’t miss anything.
  • The shots you are getting are turning out well and if anything needs to be changed.

In post-production, you must double and triple check every little thing you do because in this area, even the slightest slip up and it could cause problems. Double and triple check:

  • Everything is logged multiple times
  • Any edit made sounds and looks good
  • Watermarks have been removed
  • All graphics are clear and smooth and fit well into the video
  • Logos and photos included are clearly visible and not blurry
  • Sound bites sound good and are easily heard
  • Every clip and section of audio flow well and are clear
  • Once uploaded, the sound and visual quality is the same when played across different mediums and on different devices

These are just some examples of things to double and triple check in post-production. The best way to ensure that all mistakes are caught is have others double and triple check it just as much as you do. When you are editing a video, it can be easy to be caught up in so many things that you overlook others, so you need other people to look it over to help you catch these mistakes.

InnerAction Media | Video Marketing Mistakes to Avoid

Mistakes in video marketing are unavoidable. There are so many aspects to keep track of and moving parts that it’s impossible to catch everything.

However, by implementing a few key concepts including organization, backing up everything, and double and triple checking everything you can minimize mistakes being made.

The more you can limit the mistakes that are made, the more effective and efficient your video marketing will become.

If you are running into a lot of mistakes in your video marketing and could use some help, give us a call.


David Martinelli

Written by David Martinelli

David Martinelli is a junior at West Virginia University from right here in Morgantown, West Virginia. He is studying strategic communications and music industry and is involved in his school’s PRSSA. At IAM, David assists in editing videos, creating graphics and shooting video for clients. In his spare time, he has a passion for both coffee and music. David plays piano and guitar and has been a coffee lover for as long as he can remember.

Topics: Video Marketing