What Is the Difference Between the Two?
No matter how large or small, your business is, you need to use social media strategically. Many people make the mistake of thinking that you either don’t need to have a strategy in place for social media or that simply utilizing social media marketing alone is enough.
Social media marketing is just one tool in a comprehensive digital marketing strategy, but it’s a valuable tool that you should be using.
We’re in a digital age, where the average adult spends 2.25 hours daily on social media. This means if you’re not incorporating social media marketing into your digital marketing plan, you’re missing out.
What Is Social Media Marketing?
Social media marketing is exactly what it sounds like, using your social media to amplify the message you’re trying to get across, but developing an effective strategy might entail more than you thought.
Choose your platforms wisely. There are many social media platforms out there now that you can use for your business, but an effective strategy means identifying your target audience and making sure to meet them on the platforms they use.
Create diverse content for your audience. Ensure you don’t use every post to push your product or services. Only a small portion of your posts should explicitly promote your product.
Set goals for your social media, and use analytics to monitor your performance. Make sure you’re not posting aimlessly and that your posts are serving a greater purpose. Use analytics to monitor your progress concerning your goals.
Commit to posting regularly. Stay on top of your social media by engaging with your audience and updating your accounts regularly.
These are just a few of the basics of a social media marketing strategy. To learn more about getting started developing your own strategy, check out our blog on 5 Tips for Developing a Social Media Marketing Strategy.
Why Should I Incorporate Social Media Marketing Into My Digital Marketing?
Social media is an incredibly cost-effective tool for your business. Posting is free, and promoting your posts on most platforms is inexpensive.
Social media also allows you to be precise with who is receiving the messages you’re putting out. Most platforms have integrated tools that allow you to be selective about who sees your posts when you choose to promote them.
By engaging with your audience on social media, you’re gaining credibility, all while gaining more understanding of them. Social media is an invaluable tool for staying up to date on trends, what consumers say, and what they engage with.
Utilizing social media increases your brand awareness. People want to buy from brands that they are already familiar with, and social media is the perfect way to make that happen organically.
Social media is a top way to increase your website traffic. By linking back to your website and blogs in posts and profiles, you are getting more people to spend time on your website, making social media marketing yet another tool to help improve your SEO.