What is HubSpot and Why Should A West Virginia Business Care?

Posted by Jim Matuga

May 18, 2018 8:00:00 AM

If you’re a marketer today, chances are great that you’re familiar with the company brand HubSpot. 

A question I get asked quite often is, “What the heck is HubSpot?”

You’ve inevitably seen their blog content, digital ads or material published on LinkedIn. 

But do you know what HubSpot really is?

What is HubSpot?

As a HubSpot Gold Certified Agency Partner for the past six years, and the only Certified Agency Partner in West Virginia, I believe I can shed some light on this leading marketing company and how their software can dramatically help companies just like yours in West Virginia.

Essentially, HubSpot is a developer of software products for inbound marketing and sales. The company was founded in 2006 by Brian Halligan and Dharmesh Shah. Their products and services provide an all-in-one software website platform solution for social media marketing, content management, web analytics and search engine optimization (SEO). 

What does that all mean? 

Inbound Marketing Software | Inbound Marketing Campaign for Your Business 

Inbound marketing with HubSpot is an idea that revolutionized the marketing world. 

What started as an idea in 2006, has sparked a global movement among companies and brands. HubSpot provides the tools and in-depth training to provides a pathway for marketers and organizations to effectively market and communicate in a way that puts the consumer in control. And we’re just getting started.

What Halligan and Shah realized was that consumers had gotten really good at blocking out interruptive marketing and sales tactics.

The tried and true advertising and marketing methods of old (direct mail, email blasts, cold calls) simply weren’t effective anymore.

Thus, HubSpot was born.

Today, there are more than 44,500 customers in more than 90 countries using this amazing software platform to attract new potential customers, convert website visitors to sales and delight customers with seamless, integrated marketing workflows.

Inbound marketing is the one of the most effective ways to get new customers. 

It’s a bold statement, but one I stand behind every day.

As a marketing professional with 30 years of experience in radio, Broadcast TV, Cable TV, print direct mail, outdoor and all forms of digital marketing, I’ve seen it all (or at least seen a lot). And few strategies I’ve employed have come close to delighting customers and generating new business like inbound marketing. HubSpot is at the core of this marketing philosophy.

By attracting visitors to your website organically through search engines such as Google, high-quality educational videos, blog articles and social media such as Facebook, inbound marketing allows you to appeal to thousands of potential customers every day.

Marketing Tools in HubSpot 

To convert traffic into leads, attractive offers are created that engage your audience.

Marketing tools such as landing pages and calls-to-action (CTAs) are used to capture a lead’s information. Once leads are generated through the HubSpot software platform, we nurture those leads by providing additional on-topic information through periodic contact. So, when your prospect is ready to buy, you’re at the top of their list.

inbound marketing

Tools such as automated workflows, lead intelligence and advanced marketing analytics provide you with all of the tools you need to close more sales and grow your business. 

Though it may sound too good to be true, inbound marketing with HubSpot is a proven technique that can yield amazing results. The key is to simply create content that is helpful and then share it in a strategic way. Sound like something worth considering? Yeah, I think so, too.  

To sum up – if you want to take the marketing strategy for your company to the next step, check out HubSpot and learn what the best marketers in the world already know: Inbound marketing with HubSpot is awesome.

I hope this article challenges and encourages you – as a business leader - to investigate inbound marketing and HubSpot in your marketing efforts. As always, be sure to keep your marketing clear and simple so your message cuts through the noise!

InnerAction Media | Inbound Marketing Agency in West Virginia 

Going through HubSpot can feel like information overload. There are different sections such as the marketing side and the sales side, as well as a bucket of certifications that is only getting bigger and bigger. 

The InnerAction Media team is well-equipped to answer any questions about HubSpot or marketing campaigns for your West Virginia business. 

Give us a call at (304) 241-4959, or send us a contact form:


Jim Matuga

Written by Jim Matuga

Jim Matuga is the founder and President of InnerAction Media, a marketing agency in Morgantown, WV. His new book available on AMAZON, Marketing Matters, was inspired by his regular column in the State Journal. You can listen to his weekly podcast “Positively West Virginia” on iTunes, Spotify and Google Play. He has extensive experience in leadership positions with West Virginia media companies, including newspapers, TV, cable, direct mail, radio, agency and digital.

Topics: Inbound Marketing