What Makes an Internship Successful for Someone Interested in Marketing

Posted by Sophia Darmelio

Aug 28, 2018 4:18:09 PM

A marketing internship can do a lot for you. It is one of the best ways to get hands-on experience in the marketing field, and it will give real world experience as to what it’s like working full-time at a marketing agency, even if you’re only working part-time hours.

My name is Sophia Darmelio, and I am a marketing intern at InnerAction Media (IAM).

Read on to learn about what I think makes an internship successful for those interested in marketing.

Marketing: A Breakdown

Marketing is promoting and selling products or services that includes market research and advertising. This can happen through research, understanding what your consumer wants and analysis. Marketing deals with all parts of business, product development, sales and advertising.

The Four P’s to Marketing:


Your product could be tangible or intangible, but it will need to fulfill the needs or wants of your customers. Before you start selling and marketing your product, you need to understand what your product is, why it is unique and how exactly it will help your customers.

Can you answer these questions?

  • What is your product?
  • Why is it unique?
  • How will it help your customer?



Now that you understand your product, you can start thinking about price. Your price will impact profit, supply, demand, revenue and employee pay.

Can you answer these questions?

  • What is the predicted supply and demand of your product?
  • What do your competitor’s prices look like?
  • How much is your customer is willing to pay?

Price can determine price and promotion so it is important that you do an extensive customer analysis to get these answers.



Marketing is about talking to the right people, at the right time with the right message. It’s incredibly important to understand where exactly your customers are.

According to Statista, 1.66 billion people worldwide shop online.

Ask yourself:

  • Where should you sell your product?
  • Will you be selling your product locally, nationally or internationally?
  • Who are you selling your product to?



You have your product. You’ve got the price. Now what? The next step is to promote it.

Campaign stages include:

  • Awareness: Influence the right people to recognize your brand and the services you offer
  • Engagement: Influence the right people to interact with relevant content
  • Acquisition: Influence the right people to use your services

Questions to ask yourself:

  • What is your budget?
  • Who’s your audience?
  • What social media platforms is your audience on?
  • Will you be running any traditional media campaigns?
  • What is your campaign goal?

Since marketing deals with all parts of a business, you need to understand how to use marketing to increase awareness, engagement and acquisition.

What Did I Gain from a Marketing Internship?

Marketing Internship



The key thing I learned from an internship at a marketing firm was newfound knowledge.

I completed tasks that I know I will be using in the future, such as utilizing social media to engaging with client’s audiences.

Internships are a great way to apply all the skills that you have learned in the classroom. They can show you what your strengths and the areas that you need to work on.



Always work hard even if it is a little task that does not seem important. This is a good way to build work ethic. The employees at the company will notice that you work hard and are willing to put the time and effort in.

Before you start your project, believing that you can do it will make you think that it can get done even if you are hesitant about it.



Working with others will give you new connections, whether they are employees, bosses or clients. These people can give you guidance and advice for future jobs. In order to do this, it takes effort to build relationships with the people you work with.

The employees that I work hand-in-hand with are very helpful and willing to teach me things that I don’t know how to do. The positive work environment makes all the difference. By showing initiative, it will show that you are willing to learn.

Better Than a Summer Job or the Classroom

This summer, instead of getting a part-time summer job, I participated and am still participating in an internship.

I believe that an internship is better because I have gained real-world experience, built connections, and I now have a strong resume of work. I actually got first-hand experience, instead of just reading out of a book.

Working at a marketing agency gave me professional experience, and I have learned more than I have in the classroom. Being immersed in the work environment has given me the opportunity to learn in a creative environment and challenged me to think outside of my comfort zone.

These are the main takeaways I learned from my experience interning at an marketing agency. There is so much one can learn by interning in the field they want to work in.

Success at a Marketing Agency | InnerAction Media 

InnerAction Media has a great intern program. They have a great team that creates content, video and social media.

At InnerAction Media, I have had the opportunity to intern there for the past several months, and I have learned a lot and gained real-world experience. It has given me an insight into my career path, and I would recommend doing an internship for the career path that you are in.  


Sophia Darmelio

Written by Sophia Darmelio

Sophia, Morgantown native, is a 19-year old freshman at West Virginia University where she studies strategic communications with an emphasis in public relations. At IAM, Sophia writes blogs for our clients and works closely with Chestnut Mountain Ranch developing content and growing their social media presence. In her free time, she likes to spend time with friends and listen to music.

Topics: marketing campaign