Why Are Content Calendars Important For Social Media Management?

Posted by Bethany Friend

Oct 27, 2021 5:33:55 PM

What do cross-country road trips, weddings, and social media management have in common? Planning. 

It would be possible to improvise all three, but at what cost? Planning provides the opportunity to decide which direction you are headed in — especially when developing a social media management strategy. One of the best tools you can use to keep your social media content organized is a content calendar.

What Is A Content Calendar?

This type of calendar is used in social media management as a way of panning out future social media content. A content calendar also serves as the hub for all your content marketing efforts and is one of the most important tools within your social media management toolkit. It also provides you with a visualization of your campaign schedules and editorial plans.

While it is an important tool it is vital to keep in mind that a content calendar serves as a guide, not a rule. Content can be organized and planned in advance, but pop-up, live, and user-generated content should be sprinkled in as it arises. The purpose of social media is to be social, and users engage most with timely, relevant content.

What Information Goes Into A Content Calendar?

Content calendars help social media management teams store ideas, topics, and dates. Before diving headfirst into planning, it’s important for your social media management team to do a comprehensive audit of your social media presence and your content across all your social media channels. Gathering this data on each of your social media platforms will help create a better understanding of which platforms are performing best. It also gives the team insight into where there are opportunities to improve. Digging deeper into your content will help you understand which type of content is resonating best with your audience on each platform. 

After your social media management team takes a deep dive into your content an excellent content calendar will go above and beyond to include the following:

  • Topics with an assigned owner
  • Prioritized list of what topic should be executed first
  • An assigned writer, editor, publisher, and scheduler
  • List (and links) to channels the content will be posted on
  • Lastly, a link where the consumer can find more information (this is key in driving traffic to your website)

Incorporating the above items will help to create a functional content calendar that will help your team stay on track and focused. Just remember, how much information is included in a content calendar is entirely up to you. 

Why Should A Company Use A Content Calendar?

There are many benefits and advantages to using a content calendar. It could revolutionize the way you plan, create, and promote content. Using a content calendar could significantly improve social media management operations and the quality of your content, which could increase leads and profits. Some other benefits include: 

  • Keep Your Team Organized and Aligned
  • Brainstorm Better
  • Maintain Consistency
  • Sustain Your Audience’s Interest
  • Stay Timely 
  • Enable Visibility Across Teams
  • Plan Social Media Marketing Better
  • Track Performance More Efficiently

Having a content calendar is critical to your company’s content marketing success. It provides a great tool and resource for organizing both short-term and long-term goals. Thus, it’s not an option anymore. Now, all you need to do is find the right one for your business. Here is a great source for free content calendar templates.  

Let Our Team Help! 

Let our team at InnerAction Media help! We develop marketing strategies to drive customers to our clients' businesses and organizations. We also help our clients with social media management to help with customer engagement. Contact us today with any questions you have!


Bethany Friend

Written by Bethany Friend

Bethany was raised in Davis, West Virginia. She received her Bachelor’s degree in Business Administration from Fairmont State University in May of 2018 and her Master’s degree in Integrated Marketing Communications from West Virginia University in December 2019. Bethany is responsible for creating content and managing clients' social media platforms at InnerAction Media. She enjoys getting to interact with clients and help them share their stories.

Topics: Social Media Management, Social Media