InnerAction Media and WV News Announce New Partnership

Posted by Jim Matuga

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Dec 20, 2019 3:00:00 PM

Morgantown - based InnerAction Media (IAM) and Clarksburg-based WV News today announced a new partnership arrangement. The two companies, headquartered in West Virginia, will be combining efforts to help companies and organizations in West Virginia as well as other states effectively market and advertise themselves to their targeted customer base.

The capabilities that will now be available to West Virginia companies through this new partnership is unprecedented in the Mountain State.

Since 1861, WV News has delivered excellent news and advertising to West Virginia markets. Now, WV News has the ability to deliver statewide audiences with millions of impressions every week through their vast holdings of newspapers, websites and social media channels as well as digital targeted advertising delivery through publishing partnerships with Google, Facebook, Infolinks and others.

For the past eight years, InnerAction Media has been delivering strategic and creative services to clients in 10 states. These services include marketing and advertising strategy, video production, website development, brand story development, social media marketing and more.

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“The words we use in our marketing and advertising - those words mean something.  Those words are the story of your brand. For 31 years I’ve been helping people find their words to grow their business.  Today, through this partnership with Brian Jarvis and WV News, we can now bring the total solution of powerful storytelling that engages customers, and combine that with the delivery channels to get the right message in front of the right audience,” IAM president and founder Jim Matuga said.


In addition to this partnership, WV News President Brian Jarvis also announced the opening of a new office for The State Journal in the IAM building in Morgantown.

“This partnership opportunity gives us a very strong base in Morgantown and with the new office there, puts WV News and the State Journal right in the center of one of the most robust areas of West Virginia’s growth,” Jarvis said.

WV News and IAM have partnered on numerous projects over the past several years including launching the statewide podcast Positively West Virginia, Who’s Who in West Virginia Business, and others. Matuga is also a regular contributor to WV News publishing with his business column Marketing Matters.  

WV News employs more than 30 journalists in the media company and publishes the following publications, websites and social media channels:

  • State Journal
  • Exponent Telegram
  • Weston Democrat
  • Preston County News and Journal
  • NCWV Life Magazine
  • The Garrett County Republican
  • Fairmont News
  • Morgantown News
  • Bridgeport News
  • Your Bulletin Board
  • The Weston Democrat, and others.

InnerAction Media was founded in 2011 and is a 2013, 2014, 2015, 2016, 2017, 2018, and 2019 National Telly Award Winning Advertising Agency and Inbound Marketing Agency. They provide marketing communications to connect organizations with their target audience personas. IAM has vast experience in marketing hospitals, health care, attorneys, construction, education, banking, recruitment, tourism and other sectors. 

WV News roots date back to 1861 as the second oldest company in the state of West Virginia with integrity and a tremendous history of reader engagement. 

Jim Matuga

Written by Jim Matuga

Jim Matuga is the founder and President of InnerAction Media, a marketing agency in Morgantown, WV. His new book available on AMAZON, Marketing Matters, was inspired by his regular column in the State Journal. You can listen to his weekly podcast “Positively West Virginia” on iTunes, Spotify and Google Play. He has extensive experience in leadership positions with West Virginia media companies, including newspapers, TV, cable, direct mail, radio, agency and digital.

Topics: Digital Marketing

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