Website Design | Social Media | Physician Videos & Patient Testimonials | Inbound Marketing Campaigns
We worked through our intake process and discovered their key messages and strategic target audience personas. Through this discovery, we developed new landing pages and eBooks for key service lines. Their website continually outperforms their competition in SEO ranking, their published educational content is widely consumed and is engaging with their key target audience on social media.
SOCIAL MEDIA ADVERTISING
Through social media campaign efforts, MOA has engaged more than 139,000 times with their audience on Facebook and garnered over 16,000 link clicks to their website at a cost per click (CPC) of $0.89. The healthcare industry average of CPC is $2.93.
MOA has more than 50 marketing videos to use in their strategy. These videos, including testimonials, doctor films and Facebook LIVE are used throughout the website, email drip campaigns, blogs and social media. Through video, MOA has engaged with its audience more than 4,000 times and has garnered over 143,000 views.
To start MOA's marketing strategy kick-off, our team conducted a comprehensive analysis that assessed who MOA was trying to attract, what type of content would be best suited to converting their leads and what social media would be most effective for them.
MOA's website was built on HubSpot, a premier Inbound Marketing platform. Having the website built on this platform allowed our team to leverage all pieces of content through social media and email drip campaigns.
To continue to nurture the leads that MOA captured through its nine service lines, we recommended a vast email drip campaign that included utilizing blogs, videos and graphics. More than 12,000 emails have been sent with a 98 percent delivery rate, 26 percent open rate and a 3.4 percent click rate. This campaign has reached more than 115,000 people and has garnered more than 9,000 link clicks.
To continue to attract new patients and influence the right people to recognize MOA's brand and range of services offered, we recommended an awareness campaign targeting eight West Virginia counties. This campaign has reached more than 115,000 people and has garnered more than 9,000 link clicks.