Digital Marketing Learning Lab for Small Business

WHAT WILL YOU LEARN?

Display Advertising: Retargeting, Audience-Targeted Networks, Contextual Keyword, and Behavioral Targeting.
Mobile Only Targeting: Geo-Fencing, Location History, and Location Retargeting. Look-a-Like Targeting, Gold Standard in App Networks, Custom Geo Polygons, Location Visit Optimization, and Mobile Custom Landing Pages.
Google & YouTube Products: Pre-Roll Video, Google AdWords (SEM), Display, Google Shopping, and Mobile.
Video Advertising: Pre-Roll Video, OTT (over-the-top), Outstream Video, and Native Video.
Social Advertising: Facebook, Instagram, and LinkedIn.
Native Advertising: True Native, Article and Video, and Outstream Video.

WHAT WILL YOU LEARN?

Display Advertising: Retargeting, Audience-Targeted Networks, Contextual Keyword, and Behavioral Targeting.
Mobile Only Targeting: Geo-Fencing, Location History, and Location Retargeting. Look-a-Like Targeting, Gold Standard in App Networks, Custom Geo Polygons, Location Visit Optimization, and Mobile Custom Landing Pages.
Google & YouTube Products: Pre-Roll Video, Google AdWords (SEM), Display, Google Shopping, and Mobile.
Video Advertising: Pre-Roll Video, OTT (over-the-top), Outstream Video, and Native Video.
Social Advertising: Facebook, Instagram, and LinkedIn.
Native Advertising: True Native, Article and Video, and Outstream Video.

In this educational 40 minute presentation, Digital Advertising expert Steve Campbell will answer this essential question most small businesses are asking today - “How do I get the best results out of my digital advertising campaigns?” Campbell will also display examples of real-life case studies that are working for his small business clients right now.

In the info-packed session, business leaders will learn the latest strategies and tactics small businesses across the country are using to produce more leads and clients.