Written by Megan Fox | email@example.com
Picture this: you’ve just landed in Oz and are stumbling along the yellow brick road. You’ve come to a fork in the road and must choose to go right or left. Which path will you choose? One way leads to a dark forest where there seems to be something on all fours lurking in the distance, and the other way is lined with ripe apple trees. Your choice seems pretty simple, right?
I know this may be a far stretch — but when it comes to marketing your business, a lot of business owners want to take the easy way out. They’ll build their own website, maybe write a blog every other month, shoot a video with their IPhone, build a Facebook page they update occasionally and rely heavily on newspaper ads and billboards.
What they don’t realize is that although taking the less traveled road may seem daunting, what lies at the end of that path is ten times greater than what is in store for them at the end of the more easily navigable path.
If Dorothy would have given up at her first crossroad when she met the Scarecrow, sure she may not have had apples thrown at her, a lion attack her, monkeys carry her away or been locked away in the Wicked Witch of the West’s castle, but she never would have met her greatest companions or made it back to her family in Kansas.
Shortcuts should not be taken when you are marketing your business. You need to invest the proper time and energy into your tactics so you can become the thought leader in your industry.
Follow our content development process (our yellow brick road per say) that will generate your business more leads and convert more paying customers…just watch out for the witch's fireballs along the way!