Inbound marketing is the most effective way to get new customers.
It’s a bold statement, but one we stand behind every day.
As marketing professionals with decades of experience in radio, Broadcast TV/Cable, print (newspapers, magazines, etc.), outdoor, and all forms of digital marketing, we’ve seen it all (or we’ve at least seen a lot). And nothing we’ve done has come close to delighting customers and generating new business like Inbound Marketing.
So what is Inbound Marketing? At its essence, Inbound Marketing is attracting strangers and building relationships with them until they are not just customers, but raving fans of your business. The basic model is this:
Simple, right? Well, yes and no.
By attracting visitors naturally through search engines (Such as Google), high-quality videos, blog articles, and social media (such as Facebook & Twitter), inbound marketing allows you to appeal to thousands of potential customers.
To convert that traffic into leads, attractive offers are created that engage your audience. Marketing tools such as landing pages and calls to action are used to capture a lead’s information. Once leads are generated, we nurture those leads by providing additional on-topic information through periodic contact, so when your prospect is ready to buy, you’re at the top of their list.
Tools such as lead intelligence and advanced marketing analytics provide you with all of the tools you need to close more sales and grow your business.
Though it may sound too good to be true, it's a proven technique that can yield amazing results. The key is to simply create content that is helpful, and then share it in a strategic way. Sound like something worth considering? Yeah, we think so too.